Intellectual property consists of the ideas and inventions that businesses and individuals create for their own purposes. This property is legally protected from infringement under the copyright, patent and trademark laws currently in use in the U.S. At Millstone, Peterson & Watts, LLP, our staff knows that in many cases, infringement of intellectual property misappropriation can pass from the civil realm into a criminal matter.
If you have confidential business information that is central to your company’s success within your industry, that information may be considered a trade secret by California law. California is one of many states that has adopted the Uniform Trade Secrets Act, and it is this law that determines whether or not your business information may be protected. According to the statutes, this can include anything as unique to your business as a formula, or something as commonplace as your company’s customer list. In California, this may include any proprietary information that your employees may create.
In our post last week, we discussed the importance of symbols, logos and names in branding products. Many companies not only trademark their name but also a familiar design or logo associated with their brand. Humans inherently recognize symbols and patterns - a trait that companies have long been capitalizing on.
Imagine that you had the good fortune as an insightful and hard-working business entrepreneur to link the product or service you provide to the public with a mark that is instantly identifiable to the great majority of consumers.