As California business owners know, protecting business assets is the same as protecting the core of the company. Assets can include everything from the product itself, to the things financially backing it. Trade secrets are one big piece of the pie.
At Peterson Watts Law Group, LLP, in California, we represent many creative people whose mission in life is to create works of art such as paintings, musical compositions, books, photographs, computer programs, or any number of other artistic work types. These works represent the intellectual property of their respective creators, and as such, need to be copyright protected from the infringement of and by others.
If you’re a small business owner in California, chances are you use social media to interact with consumers and provide information. Some consumers may take this opportunity to complain about some aspect of your business, and it’s essential that you respond correctly to mitigate damage. In this case, Marketing Land offers the following advice.
Intellectual property is not something that is important only to large corporations. There are many small businesses and even individuals in California and elsewhere who hold copyrights or other forms of intellectual property for their creations and work. These people and entities may sometimes feel they have a limited ability to actually benefit from these protections, however.