Intellectual property and brand strength

Glenn W. Peterson

If you are the creator or owner of a business in California, you may well have developed some asset that you need to protect. This may be your company’s logo or name. It may be a means of delivering your services to customer. It may be a completely new product or means of producing a product that has never existed before. These are just some of the types of things for which you may seek intellection property protections. A patent, a trademark and a copyright are all examples of types of IP.

As explained by the World Intellectual Property Organization, intellectual property holdings can be important elements in developing and strengthening the image of your brand and your company in the marketplace. As more and more top executives and entrepreneurs recognize their brand image as a primary asset to their business, the importance of this cannot be overstated.

When leveraging your patents, copyrights and trademarks as part of a branding effort, it is important to ensure that the brand is properly communicated to your employees and any other entities who are involved in the external communication of the brand. Setting up a system for monitoring brand compliance and adherence to brand standards is also important.

If you would like to learn more about how a suite of intellectual property assets may contribute to growing and protecting the strength of your brand and your company, please feel free to visit the brand asset page of our California intellectual property and patent law website.