Intellectual property is an important element to countless businesses and entrepreneurs across California. However, establishing protection of your ideas can be a time-consuming and confusing process. A skilled Auburn copyright and trademark lawyer can advise you on which structure fits your needs, draft and file necessary paperwork, and defend against any infringing parties.

At Peterson Watts Law Group, LLP, our team has decades of combined experience assisting people in Auburn, Sacramento, Roseville, and throughout Northern California in their copyright and trademark cases. Partner attorney Glenn W. Peterson is a leading figure in the local intellectual property legal community and was named a Super Lawyer, demonstrating that he is highly respected by peers in the legal community.*
*Awards and recognition reflect previous accomplishments and do not guarantee future results. Selection criteria vary between organizations.
Intellectual property, or IP, is central to many Californians’ livelihoods. In fiscal year 2025, the United States Patent and Trademark Office (USPTO) received 824,192 applications from businesses throughout the country. The volume of petitions can lead to delays, with 312,108 new applications unexamined as of Q2 2026.
Copyright and trademark have distinct functions in IP law. Copyright laws protect original creative works put into a fixed, tangible medium. Examples include literary works, films, sound recordings, architectural creations, plays, and visual art. Copyrighted material does not require a petition. Legal matters primarily focus on protecting against infringement.
Trademarks are identifiers used by a person or company to differentiate themselves for commercial purposes, such as slogans, names, or logos. Trademark rights are protected by common law, but registering a trademark is highly recommended for enhanced legal protection. Applications may be submitted to the USPTO for federal rights or to the California Secretary of State, Business Programs Division, for state-level IP security.
The stages of a trademark case include:
If an application is initially rejected, quick action is necessary. The deadline to respond to an initial USPTO refusal is three months from the issue date of the notice letter.
Trademark and copyright laws require intimate knowledge of both state and federal intellectual property guidelines. Hire a copyright and trademark lawyer to help you establish or defend your intellectual property. Your Auburn copyright and trademark attorney can assist with each step of protecting your copyright or securing your trademark. Services that our law firm provides include:
How much your Auburn copyright and trademark attorney costs depends on many factors that include the complexity of your situation, the extent of legal aid needed, and the total workload for the firm. A lawyer hired to finalize a trademark form or review a document is typically less expensive than a lawyer for an infringement defense trial. At your initial consultation, your attorney can provide an estimate of your costs based on the specifics of your case in Auburn.
The differences between a trademark and a copyright are an important distinction to understand when looking to secure your intellectual property rights. A copyright is used for original creative works such as books, films, photographs, and computer software. Trademarks encompass brand identities such as a company slogan, name, or logo.
In California, you are not legally required to have an attorney to establish copyright or to trademark your intellectual property. However, having a professional with knowledge and background in IP law can be essential in establishing strong protections for your IP. Your lawyer can prevent small mistakes during the trademark application process and clarify copyright ownership when it is unclear.
How long it takes to file a trademark in California varies on a case-by-case basis. In May 2026, the USPTO reported an average time of 4.3 months for the first examination of an application and 9.9 months for registration. These figures represent all petitions from throughout the country, and your own timeline may be shorter or longer. In your initial consultation, your lawyer can provide a rough timeline based on the specific details of your case.
Our team at Peterson Watts Law Group, LLP, can draw on decades of combined legal experience to make a positive difference in your case. Contact us today to schedule your initial consultation. During this meeting, we can learn your background, identify the right legal framework for protecting your IP, and provide options for moving forward.