Intellectual property is big business here in California and elsewhere and most companies do what they can to protect it. Before the internet, this was easier in some ways and more difficult in others. When companies discover their IP is in danger, the first inclination may be to file a civil claim, but the actions of those stealing or using trade secrets, patents, copyrights or trademarks without the permission of the owner could result in criminal charges as well.
Has it really been 15 years since two men registered a website called YouTube? The site exploded on the internet in recent years as more people here in California and around the world found a way to earn a living uploading content for others to watch. According to the CEO Susan Wojcicki, the number of content creators with at least 100,000 subscribers grew 40% in the last year. Those creators earn five figures a year, which makes YouTube big business for a lot of people.
An increasing number of individuals and companies find themselves facing lawsuits for copyright infringement for using photographs owned by someone else. Even broadcasting companies such as Lieberman Broadcasting and Bonneville International are not immune to these types of accusations. Both companies started off 2020 facing allegations they infringed on the copyrights of photographers for using certain photos in articles posted on the internet.
When hearing about copyright infringement claims, it is only natural for individuals here in California to think of companies and celebrities facing these issues right along with many others across the country. In reality, anyone can become the target of such a claim. Simply using the internet creates that risk.
The internet now provides a steady income for many people in California and across the country. Just a decade or so ago, no one would have thought that people could make hundreds of thousands if not millions of dollars a year posting videos on YouTube. Now, there seem to be others out there who are trying to get popular channels shut down by claiming the owners commit copyright infringement.
For many California residents, the internet is an essential part of their everyday lives. A computer and online access can be necessary to conduct business and do a person's job and can also facilitate many aspects of one's personal life such as travel, hobbies and interpersonal connections and relationships. The ubiquity of the internet cannot be denied any longer yet that also means that the concerns about personal privacy online only continue to grow.
Californian entrepreneurs and business owners like you have a much wider audience now than anyone who came before. The age of the internet has brought on a lot of great and innovative changes. However, as we at Peterson Watts Law Group will discuss, it has also brought about a lot of new risks and potential issues.
According to Webroot, a phishing attack involves sending a seemingly legitimate email that directs the recipient to visit a fraudulent link for the purpose of stealing information. This can include things like credit card numbers, banking information, and account passwords, and many companies and their employees are subject to surprisingly effective phishing scams to collect sensitive data. Being able to identify a phishing email is the first step towards protecting your business from cybercrime.
If you’re a small business owner in California, chances are you use social media to interact with consumers and provide information. Some consumers may take this opportunity to complain about some aspect of your business, and it’s essential that you respond correctly to mitigate damage. In this case, Marketing Land offers the following advice.
Any business based in California that has an online presence knows there are specific laws and rules that must be followed surrounding user privacy. Some of these rules are specific to ecommerce sites, some are specific to online advertising, and some are more general. While it is important to protect consumer privacy, it is also interesting to see some of the potential ramifications of expanding online privacy laws.