Anyone in Sacramento who might dismiss an intellectual property lawsuit as being frivolous litigation does not understand the impact that IP can have. Should an employee take office supplies home with them, those things can be easily replaced (at a relatively minor expense). If an employee steals IP, they may threaten both a company's standing in its market as well as the proprietary information that makes it unique. Couple this with the amount of time, effort and money that companies put into developing IP, and it may come as little surprise why those choose to defend it so vigorously.
Many businesses in California whether small or large routinely do business in countries outside of the United States. This naturally gives rise to concerns that a business operating solely in a domestic setting does not have to deal with. Securing intellectual property in multiple countries is one of those concerns.
As a business owner in California, you probably know how valuable intellectual property truly is. That’s why it’s vital to take the proper steps to prevent your lucrative ideas from falling into the hands of your competitors. Inc. offers the following tips in this case, which helps business owners safeguard their most valuable ideas.
Companies in California know how important their trademarked names can be. In the modern world fueled by consumer preference and social media, brand identity can be one of the biggest assets a business has. It is for this reason that entities so heavily pursue intellection property protections. One recent case would at first glance appear to not have posed a problem but upon further investigation, the potential conflict was revealed.
Many California companies routinely develop new offerings and want to ensure they can properly protect their assets related to these offerings. If you have developed a new product or service and want to trademark a name to go along with that, you will make an application to the United States Patent and Trademark Office. However, prior to submitting such an application, it is recommended that you conduct a thorough search of existing trademarks. This may help you avoid requesting a trademark that is already granted to someone else or otherwise having your application rejected.
In today's world, a brand can be one of if not the most important assets a company has. Many businesses in California understand this and work hard to protect their brands in a competitive and online space. When another business takes actions that undermines that brand, the first company understandably seeks action. A recent case involving two major footwear manufacturers brings more clarity to the type of evidence that a court may require before issuing any type of injunctive relief.
No industry, market or business may be truly free of concerns about competitors trying to gain advantages through unfair practices. This is part of why trademarks, patents and other forms of intellectual property are called out and able to be granted certain protections. However, these protections or marks may be granted by the United States Patent and Trademark Office but must be upheld by individual mark or intellectual property owners themselves.
If you want to name your business or a certain product or service you offer something special, you will want to pay attention to any trademarks that may exist for the terms you are considering. If you end up using a term that is legally trademarked by someone else, you may be at risk for that company to ask you to stop using the name or mark. Understanding what may give credence to such a request will be important for you to know.
Intellectual property can include a wide range of things such as a new technological invention, the creation of a new music video, a novel and more. It may also include the likeness of a comic strip character. One such character that was originally developed and drawn near the early years of the century is a little frog that appeared in publications for young boys. By 2016, that frog was identified as a hate symbol by the Anti-Defamation League.
Businesses in California who have special designs, names, logos or other assets that they wish to protect may seek to be granted a trademark. As explained by the United States Patent and Trademark Office, a trademark must be formally applied for and offers the receipient the ability to indicate that the trademarked designation is theirs and has some market recognizeability as such.