${site.data.firmName}${SEMFirmNameAlt} Menu
916.749.1431

Protecting a trademark through intellectual property litigation

Like companies across the country, many California companies rightly take the time and steps needed to protect their trademarks. The problem is that the more popular a particular trademark is, the more possibilities there are for someone to infringe on it. Intellectual property litigation may be needed in order to stop someone from using it without permission, particularly when cease and desist letters are not working.

Sending letters to those infringing on a trademark, directing them to cease and desist may work in some cases. However, some people out there simply do not care. They are making money off another company's trademark and may actually force the owner's hand by making the owner file a lawsuit to sort out the issue.

For example, a company bought the rights to the 1974 movie "The Texas Chainsaw Massacre," which most people know is a cult horror classic. The company found out that this trademark is ripe for infringement, especially around Halloween. An individual tasked with keeping track of and warning individuals and companies using the trademark discovered a larger than anticipated market for unauthorized merchandise, including T-shirts. Some companies in particular have been sent warning letters numerous times, to no avail.

The company that owns these rights may need to engage in some intellectual property litigation in order to try to recoup at least some of the monetary losses from the trademark infringement. California companies could also find themselves in a similar situation Regardless of the size of the company or scale of the infringement, the owner of the trademark retains the right to enforce its rights.

No Comments

Leave a comment
Comment Information

Contact Our Law Firm - Request An Initial Consultation

Bold labels are required.

Contact Information
disclaimer.

The use of the Internet or this form for communication with the firm or any individual member of the firm does not establish an attorney-client relationship. Confidential or time-sensitive information should not be sent through this form.

close

Privacy Policy

Get In Touch With Us

Peterson Watts Law Group, LLP
2267 Lava Ridge Court, Suite 210
Roseville, CA 95661

Phone: 916-749-1431
Fax: 916-780-8775
Roseville Law Office Map